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KUCHING, Sept. 25: The local beverage brand, Kuala Cola is targeting the Indonesian and United Arab Emirates (UAE) markets as a step to expand the brand internationally.
Director of Business Development at Neatness Group Sdn. Bhd., Dato' Suzana Zakaria said the move is part of the company's long-term vision to bring Malaysian products to global markets.
"Cuala Cola is not just a drink. It brings the story, identity and belief that Malaysian products are capable of moving from the local market to the global stage", he said.
He said this during the Business Presentation Kuala Cola - Indonesia & United Arab Emirates held at MATIC Ampang, Kuala Lumpur, today.
The 'From Kuala Lumpur to Global Market' themed programme is a platform for introducing Kuala Cola to prospective business partners, distributors and industry players from Indonesia and UAE.
Kuala Cola now offers three options: Original Cola, Mix Cola and Zero Sugar Cola, under the tagline '3 Taste Different, Malaysia's Choice'.
The meeting also focused on opportunities for cooperation in the areas of distribution, exports, retail, hospitality, food services and strategic cooperation.
Suzana said Indonesia is seen as a potential market due to its close ties with Malaysia in terms of culture and trade.
The UAE has a strategic position as an international trade and business hub.
Neatness Group hopes the programme will open up opportunities for the formation of a network of strategic partners and new market exploration for Kuala Cola.-TVS
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